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Advertising Analytics

Problem​

Platforms that rely on in-game nickname promotions struggle to measure the impact of their marketing efforts. They don't know:

  • How many users saw the promotion.
  • How many new users joined due to the promotion.
  • How many users returned because of the promotion.

Solution​

Based on our API you can track:

  • The number of unique players who saw a user’s nickname with the promotion.
  • How many of those players visited the platform after seeing the promotion.
  • Returning users who were influenced by past promotions.

Benefits​

  • Accurate Advertising Metrics – Know exactly how many users engage with the promotion.
  • Data-Driven Decisions – Optimize marketing strategies based on real in-game data.
  • Improved ROI – Allocate resources effectively by identifying successful campaigns.